Bet on a strategy that sells

Bet on a strategy that sells

In 2022, Palírna U Zeleného stromu a.s. decided to take a significant step – to change the positioning of its chosen brand. At the centre of this ambitious project was the production of a new TV spot as a key element. The resulting project...
Transformation of Hamé: From a local player to a regional leader

Transformation of Hamé: From a local player to a regional leader

Under the leadership of the then CEO Ing. Martin Štrupel, MBA, working with BM4U, Hamé underwent a transformation that moved the company from a local player to a regional leader in food production. Strategic expansion into new markets, new acquisitions...
Market analysis or how Škoda Auto conquered a challenging market for European players in SE Asia

Market analysis or how Škoda Auto conquered a challenging market for European players in SE Asia

As part of its strategy, Škoda Auto has prepared several pillars for further development in the coming years. One of them was to secure new business opportunities by entering new markets. These included regions in North and South America, Africa and South-East Asia....