{"id":5510,"date":"2025-04-15T18:50:02","date_gmt":"2025-04-15T16:50:02","guid":{"rendered":"https:\/\/www.bm4u.cz\/foreign-expansion-a-great-idea-with-a-tendency-to-fail-why\/"},"modified":"2025-05-09T06:56:10","modified_gmt":"2025-05-09T04:56:10","slug":"foreign-expansion-a-great-idea-with-a-tendency-to-fail-why","status":"publish","type":"post","link":"https:\/\/www.bm4u.cz\/en\/foreign-expansion-a-great-idea-with-a-tendency-to-fail-why\/","title":{"rendered":"Foreign Expansion \u2013 A Great Idea with a Tendency to Fail. Why?"},"content":{"rendered":"\n

In the last issue we took a look at the <\/strong>various routes to foreign markets<\/strong><\/a> \u2013 from exporting and franchising to mergers and digital models. But it doesn\u2019t end with the choice of strategy. Quite the opposite. Most major decisions come afterwards<\/em>, when the arrangements for the \u2018trip\u2019 are already in place. And why are these ventures prone to failure? It\u2019s all about people.<\/strong><\/strong><\/p>\n\n\n\n

The courage to begin and the discipline to endure<\/strong>

Again and again we see companies that have embarked, or are about to embark, on expansion without any preparation and on the assumption <\/strong>that things that work in the Czech Republic, Germany or Poland will work in Spain, the USA or Brazil. Wrong!<\/strong><\/p>\n\n\n\n

You have eight strategies and countless approaches at your disposal, but the successful ones have one thing in common: understanding what principles and assumptions underpin your current business model and considering whether those same assumptions will apply in your target market.<\/strong> There are always differences. And most often right where you least expect them.<\/p>\n\n\n\n

What can you do about it?<\/strong> For expansion you need experienced executives \u2013 managers who know the market and have a track record<\/strong>. The less you know, the more you will have to verify all the assumptions of your strategy and planned model at every step<\/strong>. You need to manage risk and have a plan B, C and sometimes even D.<\/p>\n\n\n\n

In this issue you will read four stories \u2013 four approaches<\/strong><\/strong><\/p>\n\n\n\n