{"id":5391,"date":"2024-04-17T15:43:51","date_gmt":"2024-04-17T13:43:51","guid":{"rendered":"https:\/\/www.bm4u.cz\/transformation-of-hame-from-a-local-player-to-a-regional-leader\/"},"modified":"2025-02-05T09:39:15","modified_gmt":"2025-02-05T08:39:15","slug":"transformation-of-hame-from-a-local-player-to-a-regional-leader","status":"publish","type":"post","link":"https:\/\/www.bm4u.cz\/en\/transformation-of-hame-from-a-local-player-to-a-regional-leader\/","title":{"rendered":"Transformation of Ham\u00e9: From a&nbsp;local player to a&nbsp;regional leader"},"content":{"rendered":"\n<p><strong>Under the leadership of the then CEO Ing. Martin \u0160trupel, MBA, working with <a href=\"https:\/\/www.bm4u.cz\/en\/\">BM4U<\/a>, Ham\u00e9 underwent a&nbsp;transformation that moved the company from a&nbsp;local player to a&nbsp;regional leader in food production. Strategic expansion into <a href=\"https:\/\/www.bm4u.cz\/en\/development\/\">new markets<\/a>, new acquisitions and greater product diversification have led to growth in turnover, profit and company value. <\/strong><\/p>\n\n<p>After 2010, when Ham\u00e9 was already a&nbsp;leading food producer in the Czech Republic and Slovakia, the company expanded its portfolio to include new categories such as baguettes, pasta, frozen vegetables, chilled meals and mayonnaise. At the same time, the company expanded into the markets of Romania, Ukraine and Hungary and extended its exports to around 30 other countries. <\/p>\n\n<p><em>&#8220;An important step in marketing and PR&nbsp;activities was a&nbsp;strategic change in sponsorship, when we switched from supporting a&nbsp;local sports hockey club to sponsoring a&nbsp;world-class biathlon to achieve better international visibility and overlap, especially in key markets,&#8221; <\/em>explains Martin \u0160trupl.<\/p>\n\n<p>Overcoming challenges such as rising raw material prices, labour shortages, barriers to entry into new markets and the dominance of retail chains required investment in automation and effective market entry <a href=\"https:\/\/www.bm4u.cz\/en\/services\/\">strategies <\/a>.<\/p>\n\n<p>Before the sale to the multinational corporation Orkla in 2016, the Ham\u00e9 Group had a&nbsp;turnover of over CZK 6 billion with an EBITDA margin of around 13%. The Group had production plants and sales offices in 6 countries and exported to approximately 40 countries. <em>&#8220;This success shows how the right combination of innovation, strategic expansion and marketing can transform a&nbsp;company from a&nbsp;local player to a&nbsp;successful regional leader,&#8221;<\/em> adds Martin \u0160trupl. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under the leadership of the then CEO Ing. Martin \u0160trupel, MBA, working with BM4U, Ham\u00e9 underwent a&nbsp;transformation that moved the company from a&nbsp;local player to a&nbsp;regional leader in food production. Strategic expansion into new markets, new acquisitions and greater product diversification have led to growth in turnover, profit and company value. After 2010, when Ham\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[92,91,75,76,95,93],"tags":[],"class_list":["post-5391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noninterim-management","category-business-expansion","category-development","category-interim-management-en","category-strategic-purchasing-and-supply-chain-management","category-strategic-transactions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformation of Ham\u00e9: From a local player to a regional leader - BM4U | business managers<\/title>\n<meta name=\"description\" content=\"Under the leadership of the then CEO Ing. 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